Partnering with Nike on their 'Jersey By You' initiative, capturing shots in East London's vibrant Haggerston community pitches for the new customisable football jersey. These images were prominently featured in-store in the Nike By You section as point-of-sale (POS) imagery. The photography highlighted the unique and personable style of the new jerseys, perfectly blending the dynamic energy of London's community with the creativity and individuality of the 'Jersey By You' experience.